Raising the bar for B2B ecommerce in the commercial tile sector
We’re excited to announce that our collaboration with Parkside Architectural Tiles has earned a nomination for Best B2B Ecommerce Website of the Year at the Digital Excellence Awards.
This recognition celebrates a project aimed at revolutionising how commercial tiles are discovered, explored, and specified online. Partnering closely with the Parkside team, we crafted a new ecommerce platform tailored to meet the unique demands of architects, designers, and contractors/professionals who depend on quick and easy access to product details and sample requests while managing tight project timelines.
For us at Imaginaire, this nomination is a testament to the strategic insight, creative design, and close teamwork invested in developing a digital experience that truly serves both the brand and its professional user base.
Find out more about how we can help your B2B ecommerce business
The challenge: Elevating Parkside’s online presence
Parkside Architectural Tiles, a proud member of the Topps Tiles Group, is a key supplier of commercial tiles used in a variety of architectural and interior design projects. Their audience includes architects, specifiers, designers, and contractors, all juggling multiple deadlines and projects.
Although Parkside’s website attracted healthy traffic before, the digital journey didn’t fully support the fast-paced needs of its users. Professionals needed a more seamless and intuitive way to browse collections, access technical specs, and order samples without hassle. Instead of a simple visual update, the goal was to rethink the entire platform to support the full specification process. The outcome is a site that combines Parkside’s premium design identity with the practical demands of its expert audience.
Building a professional-first platform
From day one, our goal was to deliver a site that inspires while remaining straightforward and efficient to use. Architects and designers begin much of their work online but rely heavily on fast, trustworthy technical information to make confident decisions.
Powered by Shopify and designed specifically for B2B needs, the new site features a streamlined structure and intuitive navigation. Users can now browse product ranges more smoothly, visually explore collections, and access critical information quickly to support confident material selection. The Parkside build is one of several wholesale projects from our B2B Shopify agency, where we combine native B2B features with bespoke design for trade-specific buyer journeys.
Key enhancements include:
Enhanced navigation and improved product categories for effortless collection discovery
- Advanced filtering tools enabling rapid product narrowing
- Technical details integrated directly on product pages for easy access
- Simplified sample ordering for a faster browsing-to-action flow
- Together, these upgrades eliminate friction and create a seamless path from exploration to purchase.
For an in-depth look, check out the full case study here.
Proven impact
Since launch, the new platform has delivered impressive early results for Parkside.
Within the first 15 weeks, orders rose from 250 to 350 compared to the previous equivalent period. User engagement has also jumped, with visitors spending more time exploring and interacting with the site. Most strikingly, key engagement actions, including purchases, inquiries, and calls, soared from 336 to 2,007.
These metrics clearly show that the enhanced user experience empowers visitors to navigate the specification process with greater ease and confidence.
A partnership that worked
Such a substantial project is the product of close collaboration. Throughout, the Imaginaire and Parkside teams maintained a strong working relationship, iterating ideas and refining features to ensure the final product truly benefited users.
Katie Hill, Brand Manager at Parkside Architectural Tiles, shared:
“Working with Imaginaire on our new site has been fantastic. Seb and the team were proactive and approachable from start to finish, taking our ideas and evolving them into outstanding concepts with a clear focus on user experience.”
Looking forward to the awards
This nomination for Best B2B Ecommerce Website of the Year is a wonderful acknowledgement of the dedication and expertise invested by both teams. It underscores how thoughtful digital design, paired with a deep understanding of user needs, can reshape how professionals engage with a brand online.
For the Imaginaire team, this recognition highlights our passion for creating digital platforms that combine exceptional user experience with meaningful commercial results.
We’re thrilled about the nomination and eagerly anticipate celebrating alongside the other finalists in London.
Ecommerce B2B Agency Nottingham
Struggling to decide whether Shopify or Magento offers the best option for your business? Or looking to give your digital marketing strategy a long-awaited refresh?
Imaginaire is a leading UK ecommerce agency that specialises in Shopify Plus and Shopify web design as well as digital marketing, such as SEO and PPC. We can offer you a free website review where we can also help you choose the best ecommerce platform for your needs.
Just starting out? If you are looking to establish your ecommerce store from scratch, then we can also help design, build and market your store. Request a quote, and we will get straight back to you.
