Shopify SEO agency for brands that care about commercial outcomes, not just activity

Our approach combines senior ecommerce SEO specialists with technology we've built specifically to help us execute at scale.

Before an engagement starts, we model the commercial organic opportunity for your store. For qualifying brands, we then agree a measurable 12-month growth target and build the Shopify SEO strategy around achieving it.

If we miss that agreed target, we continue working without additional management fees until it is reached.

We start by analysing your existing organic performance, non-brand keyword rankings, search demand, conversion rates, average order value, competitive position and the pages with the clearest opportunity to grow.

We use that data to model a realistic commercial opportunity rather than promising the same percentage increase to every Shopify brand.

The final target and measurement methodology are agreed with you before the engagement begins.

For qualifying engagements, if we haven't achieved the agreed target after the initial 12-month period, we'll continue delivering the agreed Shopify SEO service without additional management fees until the target is reached, subject to the measurement terms and assumptions agreed at the beginning of the engagement.

Shopify SEO involves platform-specific challenges that don't exist on a standard website. These include Shopify's fixed URL structure (which can't be fully customised), duplicate content created by product variants and tag pages, the way Liquid templates handle on-page elements, and the need to optimise both collection pages and individual product pages at scale.

Understanding how Shopify actually generates pages is what separates effective Shopify SEO from advice that looks right on paper but doesn't move the needle.

Yes. We work with both Shopify and Shopify Plus brands.

Larger Shopify Plus stores often require additional SEO consideration around catalogue scale, Shopify Markets, internationalisation, faceted navigation, templates, structured data and site architecture. Our technology is particularly useful where SEO improvements need to be identified and implemented across large numbers of products and collections.

Our Shopify SEO services can include technical SEO, collection and category optimisation, product page SEO, internal linking, metadata optimisation, content strategy and production, digital PR and link building, AI search visibility, reporting and SEO migration support.

The exact mix depends on where our opportunity modelling shows the greatest potential commercial return.

Our primary focus is organic revenue and progress towards the agreed commercial growth target.

We also monitor supporting metrics including non-brand search visibility, rankings, organic sessions, landing-page performance, conversion and the impact of the individual changes we make.

Reporting is surfaced through our own SEO platform so you can see both the commercial result and the activity behind it.

Yes.

Out of the box, Shopify has a few constraints worth understanding. The URL structure follows a fixed format (e.g. /collections/ and /products/), and you can't change this without custom development. Shopify also automatically creates duplicate URLs for products that appear in multiple collections, which requires canonical tag management to prevent cannibalisation.

Tag-filtered pages can generate thin, indexable URLs if left unmanaged.

These aren't deal-breakers, but they do require a specialist who understands the platform to handle them correctly.

As with most Shopify SEO agencies, we tailor our pricing to each client and what they'll need from us. Our retainers start from £3,000 per month.

Yes. Every new engagement starts with a comprehensive audit covering technical health, content gaps, backlink profile, site architecture, and competitor positioning — all mapped to how Shopify specifically handles these elements.

Every client gets a dedicated pod: a senior Shopify SEO specialist who leads the account and has hands-on platform experience, a content specialist producing optimised product descriptions, collection page copy and blog content, and a link builder focused on earning high-quality backlinks from relevant websites.

Look for three things: hands-on Shopify experience rather than general SEO knowledge, senior people doing the work rather than just fronting the pitch, and results they can show you. Ask any Shopify SEO company how they'd handle duplicate collection URLs. The answer will tell you quickly whether they know the platform.

Our work for Alert Electrical and Parkside shows what that looks like in practice.

Monthly reporting covers keyword rankings, organic traffic, revenue attributed to organic search, and progress against the agreed roadmap, all pulled through our own system to reflect your Shopify store's commercial performance.

We also surface insights from our in-house platform, such as content decay alerts, new keyword opportunities, and the results of any experiments we've run.