Ecommerce SEO Agency for brands that want to rank in search and AI

Regular SEO is about ranking in Google's blue-link results. AI SEO is about getting your brand cited, mentioned and recommended inside ChatGPT, Perplexity, Gemini and Google AI Overviews, which weight signals differently and pull from different sources. There's plenty of overlap (good technical foundations, structured data and topical authority help both), but AI SEO adds things like LLM citation tracking, entity optimisation and Generative Engine Optimisation that regular SEO doesn't cover. The brands winning right now are doing both at the same time.

Yes, and it's not really an either-or decision. Google still drives most of the revenue for ecommerce brands, especially on transactional and bottom-of-funnel searches where buyers know what they want. AI search is where a lot of the top-of-funnel research is happening now, but it doesn't replace the commercial intent traffic that Google brings. We run both as a single integrated programme so the work compounds rather than competing for budget.

It comes down to a few things working together. Your content needs to be clear and well-structured so LLMs can actually extract it. Your schema and entity markup needs to be in place so AI engines understand what your brand is and what you sell. You need topical authority built through content depth across the categories you want to be known for. And you need external signals like brand mentions and citations from sources LLMs trust. We benchmark where you currently sit, then work through all of those areas systematically. There's no single switch to flip. It's the combination that moves the needle.

No, and you should be wary of any agency that does. AI engines change their retrieval logic frequently. Results vary by query, user context and platform. What we can commit to is making sure your brand has every structural and content signal in place to be eligible for citation, and tracking the queries where you're appearing (or not) so we can keep improving. We're upfront about this from day one and build retainers around realistic milestones, not guarantees.

We track three things. First, AI visibility. That's how often your brand is mentioned or recommended across ChatGPT, Perplexity and Gemini for the queries that matter in your category. Second, traditional SEO performance. Rankings, organic traffic, indexed pages and Core Web Vitals all matter because Google still drives most of the revenue. Third, commercial outcomes. Organic traffic to high-intent pages, assisted conversions and revenue. We combine our own AI visibility benchmarking with Google Search Console and your analytics so you see everything in one place.

On the AI search side, you usually see early movement within four to eight weeks once the foundations are in place. That covers schema, entity signals and content restructuring. AI engines retrain and re-crawl far more often than Google, so changes show up quickly. Traditional SEO is a longer game. Meaningful ranking gains on commercial keywords typically take three to six months, with compound growth after that. We're upfront about all of this from day one and build retainers around realistic milestones, not promises.

You get a pod, not a single account manager. An AI SEO strategist owns the account and sets direction. They're supported by content writers and linkbuilders who execute the on-page, content and authority work that drives AI mentions. Everyone working on your account is a senior specialist. We don't hand work down to juniors once the contract is signed. The pod structure is what lets us deliver consistently in a channel that's moving as fast as AI search.

Three things. We benchmark how visible you currently are across ChatGPT, Perplexity and Gemini for a set of high-intent queries in your category, and compare you against your closest competitors. We check your site's technical readiness for AI search, covering schema, structured data, crawlability and entity signals. And we pick out the three to five biggest opportunities that would actually move the needle on your AI search visibility. You get a written report and a 30-minute walkthrough call. It's free, no obligation, and yours to keep whether you work with us or not.