Alert Electrical
Driving 20% revenue growth for Alert Electrical in just 3 months
How we delivered a 79.27% boost in conversions for Alfresco Chic through smart PPC
SectorHome & Garden
Timeframe10 months
ServicePPC
The Project
Achieving record breaking ROAS: The PPC strategies behind Alfresco Chic’s growth
We were chosen as Alfresco Chic's ecommerce PPC agency due to our focus on providing results that scale with growth in ad spend.
The Strategy
Restructuring existing and future campaigns for more impactful results
Alfresco Chic, an upscale outdoor furniture retailer, wanted to boost its online sales and ROI through targeted and effective PPC campaigns. As an agency specialising in helping luxury and premium brands, this project was a perfect fit.
With the aim of enhancing visibility and converting more website visitors into customers, our PPC team took over the account with an aim to strategically restructure and optimise existing and future campaigns.
The Strategy
Restructuring existing and future campaigns for more impactful results
Alfresco Chic, an upscale outdoor furniture retailer, wanted to boost its online sales and ROI through targeted and effective PPC campaigns. As an agency specialising in helping luxury and premium brands, this project was a perfect fit.
With the aim of enhancing visibility and converting more website visitors into customers, our PPC team took over the account with an aim to strategically restructure and optimise existing and future campaigns.
- Restructure the account to a product category-focused ad group structure
- Enable more targeted bidding strategies based on product performance
- Improve overall campaign alignment
- Increase visibility in product listings
- Reduce irrelevant traffic and minimise wasted ad spend
How our strategic rebuild impacted the numbers
79.27%
Conversions
Increase
150.75%
ROAS
Increase
443%
Conversion Value
Increase
21.95%
Cost-per-conversion
Decrease
From strategy to results: how this ad campaign outperformed expectations
The first key initiative was an overhaul of the ad group structure. By adopting a more logical and granular framework, we ensured better alignment between campaigns and specific product categories. This restructuring enabled more precise targeting and optimisation, allowing for improved campaign performance and more efficient budgeting.
In parallel to the new ad group structure, we optimised the Google Merchant Centre Shopping Feed, adding additional product attributes to increase visibility and relevance in search results. We also implemented Performance Max Asset Groups, tailored to specific product categories, which enabled us to reach a wider audience across various Google channels.
The Solution:
- Improved cost-per-conversion by targeting only high-intent keywords
- Leveraged multiple Google channels to drive sales and reach untapped audiences
- Utilised machine learning to enhance ad performance
- Boosted ad relevance and product engagement
- Enhanced product data accuracy with more detailed attributes
- Performance Max campaigns for different product ranges
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