Driving year-on-year growth across Machine Mart’s online superstore

SectorRetail, Home & Garden

TimeframeOngoing Service

ServiceSEO

The Project

Scaling organic growth for Machine Mart’s nationwide retail operation

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Scaling organic performance across a complex product catalogue

Scaling SEO for a large ecommerce site isn’t about isolated wins — it’s about building momentum across the entire catalogue.

For Machine Mart, the opportunity lay in turning an already extensive product range into a consistent driver of organic growth. That meant going beyond surface-level optimisation and taking a holistic approach to how the site performed in search.

We focused on strengthening the foundations, refining how the site aligned with real search behaviour, and continuously uncovering new areas of opportunity.

The result was a strategy designed not just to improve rankings, but to scale performance across thousands of products and categories. Over a 12-month period, we increased the number of position 1 keyword rankings by 61%, while also driving a 5.5% uplift in revenue through improved organic visibility and more effective targeting of high-intent search demand.

• Our SEO services

61%
Keywords in position 1
Keywords sitting at position 1 more than doubled between March 25 vs March 26
5.5%
Revenue
Increase in revenue between March 25 vs March 26

Resolving technical barriers

For a site the size of Machine Mart, technical performance plays a critical role in organic success. We identified and resolved key technical SEO issues that were limiting crawl efficiency, indexation, and overall visibility.

By improving how search engines accessed and understood the site, we ensured that priority pages, including key categories and high-value products, were more effectively indexed and ranked. This created a stronger foundation for all future SEO activity and allowed other optimisations to have a greater impact.

Expanding category & content coverage

With thousands of products spanning multiple niches, one of the biggest opportunities lay in better aligning the site structure with how users search.

We developed and expanded niche category pages to target specific, high-intent queries that were not being fully captured. Alongside this, we built out supporting content designed to address broader and long-tail search demand.

Featured Work