Google Ads account health checklist
Stop wasting budget and start scaling smarter.
This practical, no-fluff checklist walks you through the 42 essential checks every high-performing Google Ads account needs.
Whether you're auditing your own campaigns or managing accounts for clients, this checklist helps you quickly spot inefficiencies, fix common issues, and unlock better performance without any guesswork.
Get free access to our 42 point checklist for a healthy Google Ads account
- Account set up and settings
- Tags & Tracking
- Scripts & Rules
- Campaign Set Up
- Security & Billing
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What's inside?
You'll get actionable advice for optimising your Google Ad Account
Campaign Set Up
Build campaigns that are structured to perform and ensure you're ticking all the boxes when it comes to setting them up.
Tags & Tracking
Make sure your data is accurate and complete.
Includes audit conversion tracking, fixing tagging issues, and ensuring you're measuring what actually matters.Scripts & Rules
Check that scripts and automated rules are active, accurate, and not causing unintended changes or missed issues.
Security & Billing
Keep your account protected and running smoothly by checking user access, account security, and billing setups to avoid disruptions or costly mistakes.
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FAQs on Google Ads Accounts
To create a Google Ads account, go to the Google Ads homepage and sign in with your Google account. Follow the setup steps by entering your business details, setting your goals, and creating your first campaign.
You can skip campaign creation initially if you want to configure the account later.
Setting up a Google Ads account involves defining your campaign goals, choosing the right keywords, setting a budget, creating ad groups, and writing ads. It’s also important to configure conversion tracking so you can measure performance effectively. This is typically the part where brands will reach out to agencies to handle the set-up processes.
To audit a Google Ads account, review campaign performance, keyword targeting, ad copy, bidding strategy, and conversion tracking. Look for wasted spend, underperforming keywords, and opportunities to improve ad relevance and quality score.
Your Google Ads account ID is displayed in the top right corner of your account dashboard. It’s a 10-digit number used to identify your account, especially when linking with other tools or contacting support.
Improving performance involves optimising keywords, refining targeting, improving ad copy, testing different bidding strategies, and regularly analysing data. Continuous testing and adjustments are key to better results.
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