Alert Electrical
Driving 20% revenue growth for Alert Electrical in just 3 months
●Fixed price PPC. No % of ad spend.
The Ecommerce Performance Max Agency That Puts Profit First
Our approach to Performance Max is built around commercial impact, not algorithmic convenience. We help ecommerce brands unlock the full potential of PMax by combining first-party data, precise audience signals, and structured asset groups that genuinely reflect how your customers shop.
Trusted by leading ecommerce brands
Featured projects
Trusted by leading ecommerce brands
Alfresco Chic
How we delivered a 79.27% boost in conversions for Alfresco Chic through smart PPC
Machine Mart
Driving year-on-year growth across Machine Mart’s online superstore
Supported by senior PPC specialists, we run Performance Max campaigns with one goal: profitable, scalable growth. Every asset, signal, and budget allocation is continuously reviewed so Google's AI is fed the right information to make the right decisions.
Ecommerce Ad Specialists
Growth-focused Performance Max, without the guesswork
As an ecommerce-focused paid media agency, we understand the risks that come with Performance Max — the opacity, the cannibalism of existing campaigns, and the creeping sense that Google's automation is serving its own targets rather than yours.
Many agencies rely too heavily on hands-off automation, allowing Google's AI to optimise toward whatever converts most easily, often retargeting existing customers rather than acquiring new ones. That's not how profitable Performance Max campaigns are built.
Our proprietary ecommerce Performance Max platform analyses asset group performance, audience signal quality and real search term data to pinpoint wasted spend, underperforming creative, and overlooked growth opportunities across all six Google channels.
Every optimisation we make is carefully measured, tested, and evaluated, so there is no guesswork. From AI-assisted headline and description improvements to audience signal layering, product feed optimisation and structured asset group architecture, our technology targets the areas that truly impact Performance Max performance.
Ecommerce performance max agency with human-led expertise
Our retained ecommerce PPC services start from £3k per month (exc. VAT). Get in touch for a free discovery call to see how we can help.
Performance Max campaign management is built on expertise and proprietary technology
Most ecommerce Performance Max retainers burn time reverse-engineering what Google’s AI has been doing before anyone can act on it.
Our platform eliminates that bottleneck.
It continuously monitors your Performance Max campaigns at the asset group, audience signal, product and search term level. The tool flags wasted spend, underperforming asset groups, cannibalisation of brand terms, and tracks every change with a full audit trail. The diagnostic work that normally consumes days of a strategist’s month — figuring out why PMax shifted budget, why a product stopped converting, or which SKUs are actually driving growth — is done before they even open the account.
Beyond asset-level optimisation, the platform identifies top-performing SKUs and helps prioritise them through dedicated “top products” campaigns, including category splits for larger catalogues where needed.
That means your retainer goes toward audience signal refinement, asset group restructuring, product feed optimisation, SKU prioritisation, and scaling what’s genuinely driving new customer revenue.
Senior PPC Strategist
Our PPC Platform
Transparent reporting so you always know where your budget went and what it returned
Most ecommerce Performance Max retainers burn time reverse-engineering what Google's AI has been doing before anyone can act on it. Our platform eliminates that bottleneck.
It continuously monitors your Performance Max campaigns at asset group, audience signal and search term level. The tool flags wasted spend, underperforming asset groups, cannibalisation of brand terms, and tracks every change with a full audit trail. The diagnostic work that normally consumes days of a strategist's month — figuring out why PMax shifted budget between channels or why a product stopped converting — is done before they open the account.
That means your retainer goes toward audience signal refinement, asset group restructuring, product feed optimisation, and scaling what's genuinely driving new customer revenue. Every optimisation is logged with a timestamp, a rationale, and a measurable outcome. You see what we changed, why, and what happened next.
Delivering profitable performance max
OurGoogleAdServices
We've been helping ecommerce brands to scale their performance max campaigns since 2014. In that time, we've developed various specialisms which are listed below.
Not sure what you need? Book a free discovery call and we'll be happy to recommend which services match your goals.
/ 01Data
Enriched product data which is submitted into the google feed, creating high quality product data to assist googles machine learning systems.
/ 02Testing
Constant testing of product titles, images and attributes - making creative that converts.
/ 03Management
Dynamic campaign management
(Ai/Script Assisted) - Creating routines to move top-performing products into priority campaigns and ensuring the products that drive profit are prioritised.
/ 01Data
Enriched product data which is submitted into the google feed, creating high quality product data to assist googles machine learning systems.
/ 03Management
Dynamic campaign management
(Ai/Script Assisted) - Creating routines to move top-performing products into priority campaigns and ensuring the products that drive profit are prioritised.
/ 02Testing
Constant testing of product titles, images and attributes - making creative that converts.
/ 01Data
Enriched product data which is submitted into the google feed, creating high quality product data to assist googles machine learning systems.
/ 02Testing
Constant testing of product titles, images and attributes - making creative that converts.
/ 03Management
Dynamic campaign management
(Ai/Script Assisted) - Creating routines to move top-performing products into priority campaigns and ensuring the products that drive profit are prioritised.
- • human-led, tech-enabled• human-led, tech-enabled
- HUMAN-LED, TECH-ENABLED ECOMMERCE PPC AGENCY
- • human-led, tech-enabled• human-led, tech-enabled
- HUMAN-LED, TECH-ENABLED ECOMMERCE PPC AGENCY
Frequently Asked Questions
Performance Max (PMax) is a Google Ads campaign type that runs across all six of Google's channels — Search, Shopping, Display, YouTube, Discover, and Gmail, from a single campaign.
Rather than managing placements manually, Performance Max uses Google's machine learning to serve ads to the most relevant audiences based on the asset groups, audience signals, and conversion data you provide.
Effective Performance Max optimisation goes well beyond uploading assets and letting Google run. Our approach focuses on audience signal quality, structured asset group architecture, product feed optimisation, SKU-level prioritisation, and first-party data integration. We use our proprietary ecommerce PPC platform to monitor performance at asset group, product, and search term level, surfacing the changes that genuinely move revenue rather than surface-level metrics.
Google Shopping campaigns serve product listing ads in Google's Shopping tab and search results. Performance Max includes Shopping placements but extends across all of Google's channels, including YouTube, Display, Discover, and Gmail within a single campaign. PMax also uses a broader range of creative assets (images, headlines, videos) and relies more heavily on audience signals and machine learning to determine where and when to show ads.
Most agencies manage Performance Max reactively, spending days reverse-engineering what Google's automation has been doing before making any meaningful changes. Our proprietary ecommerce PPC platform eliminates that bottleneck. It continuously monitors campaigns at the asset group, audience signal, and search term level, flagging issues and surfacing opportunities before your strategist opens the account.
Combined with senior-led expertise, fixed pricing with no percentage of ad spend, and a focus on new customer revenue rather than easy retargeting wins, our approach is built around commercial outcomes that matter to your business.
Our Performance Max management service partners with ecommerce brands that are serious about profitable growth. We typically work with ad budgets starting from £10,000 per month. At this level, our team can build the campaign structure, run meaningful tests, and gather the conversion data needed for Google's machine learning to optimise effectively.
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